Senior E-Activation Specialist

About the Role

The Regional Senior eActivation plays a critical role in shaping and executing digital activations across multiple markets. This is not a support role—this individual will own their brands, take the lead in activation planning, drive strategy, and proactively suggest new ideas to optimize performance. The ideal candidate thrives in a fast-paced, data-driven environment, takes full accountability for their markets, and confidently leads discussions with stakeholders.

This role is structured around three key pillars:

1. Building & optimizing the Online Animation Plan
2. Hands-on execution & cross-team collaboration
3. Performance reporting & data-driven improvements

Description

1. Building & Optimizing the Online Animation Plan (Strategic Ownership)

• Lead the creation and optimization of the Online Animation Plan, collaborating with regional teams.
• Structure activations based on promo types and historical data, ensuring alignment with net-over-profit targets.
• Tailor activations to local market needs while maintaining overall plan consistency.
• Drive innovation and challenge ideas to improve the activation strategy.

1. Hands-On Execution & Cross-Team Collaboration

• Create offer codes and collaborate with key internal teams (eMerchandising, eRetention, Paid Media, Post-Purchase) to ensure successful activations.
• Lead proactive discussions and drive meetings.

1. Performance Reporting & Data-Driven Improvements

• Analyze performance using tools like GA4 and Looker, tracking KPIs like conversion rate and ROAS.
• Provide actionable insights through post-activation reports and maintain a data repository for future planning.
• Continuously optimize strategies based on performance results to drive business impact.

Qualifications

• 3+ years of experience in eCommerce, digital marketing, or online activations.
• Strong analytical mindset—comfortable working with GA4, Looker, BI tools.
• Hands-on experience with CMS platforms (Shopify, Drupal, or equivalent) for offer code creation.
• Familiarity with Photoshop and Figma for asset adaptation and digital content review, when needed.
• Experience managing cross-functional projects in a fast-paced, high-growth digital environment.
• Excellent stakeholder management & communication skills – must be able to confidently lead discussions and challenge ideas.
• Fluent in English; additional language skills are a plus.

Why Join Us?

???? Ownership & Growth – This is a leadership-driven role where you shape strategy, not just execute tasks.

???? Innovation-First Mindset – We are open to new ideas and encourage experimentation.

???? Data-Driven Decision Making – Work with advanced analytics tools to optimize real business impact.

???? Collaborative Culture – Work cross-functionally with diverse teams across multiple markets.

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