Trade Marketing Associate

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

MISSION

Develop & follow-up of Top Clients promotional plan together with Key Account Managers, E-KAMs & the brands

Calendarization & follow-up GWP by client/brand & develop special promotions for top clients

Creation, calendarization and follow up of POP materials

Manages and control TM Budget of assigned customers

Analyze promotional activity, visibility campaigns in Top Retailers & market trend and use knowledge to build actionable plans, based on data

Elaborate BA´s route, scheduling the cabines per customer, the weeks of support and the special actions in POS for each week and person.

KEY ACTIVITIES

Analyze promotional activity, visibility campaigns in Top Retailers & market trend and use knowledge to build actionable plans 

• Generate & share retail, market & competitor dynamics knowledge with Brand owners to improve future marketing plans
• Implement reports on the effectiveness of campaigns, areas of concern, new innovations and ability to achieve business targets
• Collects feedback from Sales team on customers execution & trends
• Understands competitive landscape and trends in markets, informs brand and commercial team on competitors’ activity to develop mitigation plan

Develop & follow-up of Top Customers promotional plan together with Key Account Managers, E-KAMs & Brand Owners

• Builds a detailed animation and promotional calendar by Retailer, including product launches and special events, iterates with Key Account Managers. Drives retailer differentiation
• Contributes to Retailer discussion material preparation
• Monitors execution and results (timing, quality, cost) in order to constantly keep adjusting and improving plans with a ROI mentality.
• Creating and maintaining a memorable customer experience.

Forecast & follow-up GWP & POP materials by client/brand & develop special promotions for top clients

Manages and control TM P&L budget of Top Retailers & Monthly report of estimates, accruals and invoices with the finance and accounting department.

Drive strategic category growth agreements and plans with key retailers

• Detect market opportunities and work with TM Manager to create ad-hoc proposal for Top Customers to win market share and expand the category

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