Social Media Analyst

Company Description

Publicis Groupe, the world’s second largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading!

At Leo Burnett, we understand that creativity has the power to transform human behavior. It’s the core belief behind what we call HumanKind, focusing on people and purposes. Our strength lies in the professionalism of our teams, combining strategic rigor, a multidisciplinary approach, and high doses of creativity to deliver unique and personalized value propositions that drive our clients’ brand growth. We aspire to be the best creators of ideas that truly resonate with people.

Overview

We are looking for a Social Media Analyst to collect, integrate, and interpret social media data with the goal of delivering actionable insights to our clients. You will develop clear and effective dashboards and reports, helping brands understand their performance and guiding them to make informed strategic decisions.

We’re seeking someone detail-oriented, with strong analytical skills, a passion for storytelling through data, and the ability to translate numbers into meaningful recommendations.

Responsibilities

Responsabilities:

• Collect and integrate data from multiple social media platforms and sources (Excel, Google Sheets, CSVs, Sprinklr, Brandwatch, Digimind, Pulsar, Netbase, Social Studio).
• Interpret organic and paid social media metrics (Facebook, Instagram, Twitter, YouTube, TikTok, Stories, Reels).
• Translate metrics into insights, learnings, and actionable recommendations within the defined social media strategy.
• Prepare periodic reports (daily, weekly, monthly) and campaign-specific reports (weekly, final).
• Create and maintain analytics and social listening dashboards, as well as schedule and publish content in Sprinklr.
• Identify insights through social listening tools: manage alerts, build queries, clean and categorize mentions, and extract conclusions.
• Collaborate closely with the social and strategy teams to support data-driven recommendations.

Qualifications

Requirements:

• Bachelor’s Degree in advertising, marketing or at least 1 year of experience with social media listening tools.
• Deep understanding of social media platforms, algorithms, audiences, and storytelling.
• Excel/Google Sheets (formulas, pivot tables, handling large datasets).
• Comfortable managing and interpreting large volumes of data.
• Strong attention to detail and ability to synthesize complex information into clear, actionable insights.
• Curious and proactive, always looking for new ways to improve reporting and analysis processes.

We think you’re awesome if you:

• Experience with the social listening tool Sprinklr and familiarity with others such as Pulsar, Brandwatch, Digimind, Netbase, or Social Studio.
• Proficiency in PowerPoint, with the ability to create visually appealing presentations.

Additional Information

Why join us? Because we offer reasons such as:

• ???? Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• ???? Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• ???? Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform “Marcel”.
• ????️ Online English Classes: Benefit from group weekly classes by native teachers if you have a B1 level of English or above.
• ???? Partner Certifications: You’ll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• ???? Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• ???? Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• ✨ Work-Life Balance: Enjoy a hybrid model with up to two days working from home and intensive summer hours. Full remote in Easter, Christmas & 3 weeks in Summer. Flexible work start schedule.
• ????????♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.
• Ommm! ???? Subsidised breakfast & daily menu at our Café Marcel canteen. Bon appétit! ????

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let’s enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.

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